Today is the Earth Day. We’ve just started our journey two days ago…perfect timing! It will be hard, and we would very much appreciate to get in touch with others who are doing the same, to get informed about products, good habits and events. If you are one of them, please do not hesitate to write a message to us! It is really important that we try to influence and contaminate each other.
If we have a look at our planet from the space, it is immediately visible how special it is. It’s so healthy, so blue and so green! But unfortunately, if we move closer, we figure out how strong the impact of human activity is. It’s very sad if we think that only 80 years ago the scenario was much different. What have we done in the meantime? The authors of this post were born at the end of the ’80s, so for us it is really difficult to imagine a different world compared to the one we currently live in. We were born in a world already full of “rubbish”, already intoxicated with globalization, already addicted to fashion, luxury and any kind of entertainment. We were born in a world where we have the illusion of having many different choices, but in the end we all dress the same clothes, eat the same food, have the same habits and it is very difficult to develop your own personality. We were born in a world where the only positive thing to do is to fight for your career, for your status, for money and to prove that you are better than anyone else, show that you are the best! Is it really possible to change, to stop behaving as machines and think with our head? Is it really possible to start asking ourselves: “what do we really need”, “what is the impact of our actions on the Earth, our home” and “can we have the same standard of living, wealth and health without eating all what we can find at the supermarket, without buying in a compulsive way”? These are the questions that we should ask ourselves every day, before wasting money for a nice bag or fashion shoes, before catching the plane just for a week-end or buying chocolate at the supermarket, and this is the challenge that we propose ourselves and you today…Do you accept it?